George Talks


New York based social investment firm Prince Mercer Capital LLC wanted to make a clear statement against the new president in the only way he would understand: With money.

Using a one dollar bill and a smartphone, people all over the world made George Washington, one of America’s founding fathers, come to life. Within the augmented reality app, America’s firstpresident gave a speech using original quotations about the country’s most fundamental values. A great reminder for Donald Trump, the American people, and the rest of the world about what democracy truly means. Utilizing original content, we were able to inspire thousands of people across the globe with zero media budget.

Client: Prince Mercer Capital LLC